Discovery Travel

Objectives
National walking and cycling holiday provider Discovery Travel, based in York, approached us towards the end of 2010 with a view to putting together a 2011 PR campaign to raise their profile, particularly in specialist and leisure press. The Discovery Travel team are good at providing a wide range of holiday options for their loyal customer base encompassing walking and cycling in the UK and abroad.  Kendra PR was appointed to ensure that national travel and leisure journalists are constantly aware of Discovery Travel, and to ensure this special travel company is front of mind when putting together features on areas where they operate holidays and include their contact details for new business.

PR Activity
Kendra PR handle all press enquiries, announce new options on holidays, and generally incentivise the press to include editorial in specialist and leisure media.  Plus we create and handle competitions, offers and negotiate editorial on the back of press trips.  Discovery Travel have since limited their ad spend and have enjoyed features and listing opportunities in both regional and national press.

www.discoverytravel.co.uk