The Box Tree

Objectives
As an award winning and Michelin Starred restaurant in Ilkley, West Yorkshire, The Box Tree Restaurant has achieved national and international acclaim for its exquisite food and wines.  In Autumn 2010 Rena and Simon Gueller, The Box Tree’s owners, wanted to announce their partnership with old friend, Marco Pierre White.  Kendra PR was appointed to handle the announcement and raise awareness of Marco’s involvement with The Box Tree Restaurant in the regional press.  Kendra PR continues to work with Rena and Simon when required, including working on the announcement that they had retained the coveted Michelin Star for the 8th year running, and other special projects that require PR consultancy.

PR Activity
We draft press releases, initiate and manage photo and interview opportunities, handle press visits and write editorial for consumer magazines.   We have added to their existing image archive with photographs of Marco and Simon to build this further, using one of our recommended photographers.  Our coverage achieved for the ‘Marco Announcement’ project alone realised a readership of over 430,000. 

www.theboxtree.co.uk